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Feeling conflicted? Put Your Worries to Rest

by Duane Crone | February 21st, 2018

What, me worry? You already have a lot to worry about as a legal professional; let me just toss ‘Conflict of Interest’ onto the pile. This area of risk management is routinely undervalued by smaller firms and solo practitioners. The refrain we hear continually is “we already know all of our clients, past and present! […]


Puzzled by Price

by Duane Crone | February 6th, 2018

The Puzzling Problem of Price We’ve been selling professional insurance to lawyers for decades. Sometimes it seems like we’ve seen it all, but even after all this time, I’m baffled by one constant question: Why do almost all solo and smaller firms continue to search for professional insurance solely by price? We see it happen […]


Texting Pitfalls – High Risks in Casual Communication

by Duane Crone | January 10th, 2018

The “Quick Question” Trap in a Text If your clients have your cell phone number, you can rest assured that they will text you questions now and then…or constantly, depending on the client. These days, people are simply accustomed to the speed and convenience of instant communication. It seems so much less formal and, let’s […]


Retool Your Law Practice for Success in 2018

by Duane Crone | December 19th, 2017

Rational Marketing for Irrational People   Winning Client’s Hearts and Minds…but Mostly Hearts In our previous post, I told you about my rule of thirds: in a solo or very small firm, you wear all the hats. You have to practice law, AND do firm administrative tasks, AND you must do the marketing. Failure to […]


Rule of Thirds for Solo Startup Success

by Duane Crone | November 14th, 2017

Take one solo practitioner…Divide into three parts… More and more attorneys are starting up solo practices these days. Those that have started in the last 36 months are in a crucial stage of development…or failure. That’s why I decided it was time once again to go over the “rule of thirds” for solo practitioners. The […]